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2. Another important reason is that you can develop your database of potential employees, which will make recruitment easier and cheaper.
Many companies invest (or spend) a good chunk of their budget on recruitment activity, whether it is internal or external, whether it is done with internal resources (HR department) or outsourced resources (recruitment companies). Being present at a job fair and collecting CVs or business cards of potential candidates is a very effective resource.
Then, given that many recruitment companies come to such fairs, you can diversify your range of providers of such services without wasting time with a reserch on the net or by other methods.
3. Your market positioning and competition
Whether we are talking about generation X, Y or Z, all representatives of these generations are interested in the reputation of the companies with which they associate their name. Being present at a job fair positions you positively in the minds of those who come as potential employees. Also, the way you present yourself (advertising/presentation materials) and those who represent you (designated people from the company who will be at the presentation stand) have a big impact on how you position yourself in the market.
Last but not least, you also find out about your competitors: how they present themselves, what news they have to offer, what their development intentions are, etc. In this respect, may I suggest what I have experienced myself: a kind of “mystery shopping”, i.e. sending someone from the company to research your competitors as a potential employee. It’s a common practice that can give you useful information.
But it’s not just about your competitors that you can find out a lot, but also about what’s happening in the job market in general: which companies have emerged, what areas are developing and how, what the dynamics in the market are, etc.